When Alexandra Nikolajev started her business last January, she didn’t expect that, a year later, cellphone costs would account for nearly 15 per cent of her monthly expenses.
Ms. Nikolajev is the co-founder and chief executive officer of Beautifully Bare Hi-Tech Spa, a Toronto-based “medical aesthetics” company that offers laser hair removal, non-surgical skin tightening and teeth whitening. The company offers these services in 10 spas in Ontario, and opened its first storefront location last month.
Since Ms. Nikolajev operates her business out of other people’s spas, she and her partner, Karen Doering, are constantly on the phone with spa owners and two employees – technicians who do most of the procedures. Ms. Nikolajev and her partner are finding they each spend close to $400 a month on mobile costs. "We’re constantly on our phones, and we always go over our minutes,” she says. ... Read more