January 27, 2012. 3:55 pm • Section: Small Business
What should you consider in picking a name for your new business?
For starters, don’t listen to everyone. Names created by committee are usually losers, say Jay Conrad Levinson, Jeannie Levinson and Seth Godin in an Entrepreneur.com story. Here are more of their tips:
1. Your name leaves an image about you and your company. Are you speedy, experienced, fun, outrageous, reliable, inexpensive, honest, unique or the best? List your attributes and ask around to see if this list meets potential clients’ needs. ... Read more