This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
Tumblr has become the Internet’s blog darling, with more than 60 million accounts worldwide. Its users are also highly engaged and eager to interact with compelling content, so it’s no wonder why major brands have flocked to the platform. As a small business owner, those facts might persuade you to quickly switch over, too.
But before hopping on yet another platform, there are a few things to consider, especially if you’re already running an established blog elsewhere.
First of all, platform adoption depends on your initial goal: Are you looking for engagement, awareness and advocacy? How heavily would you rely on Tumblr as a business? Is it an integral source of revenue or data, or more of a place to communicate and engage? ... Read more