In 1998, Steve Jobs triumphantly returned to the company he’d co-founded two decades earlier. At the time, Apple was at a crossroads: Success was anything but certain.
“The cure for Apple is not cost-cutting,” Jobs said at the time. “The cure for Apple is to innovate its way out of its current predicament.”
In 2012, countless small businesses are looking to exit their current predicaments. Amid increased competition and uncertain economic conditions, these entrepreneurs — like Jobs — aim to reinvent their way to growth and profits.
Innovation Nation
Although many small-business owners have recovered from the psychological impact of the economic implosion that began in 2008, self-esteem still isn’t a commodity that’s easy to find. In fact, the latest data from the National Federation of Independent Business shows that small-business confidence today remains at or below recessionary levels. ... Read more from Intuit Small Business