Amid the economy’s stop-and-start recovery, many small businesses are struggling to reach or exceed their pre-recession sales levels. This means effective sales techniques and strategies are as important as ever. However, it can be easy to lose sight of best practices when you’re occupied with all the other aspects of running your business.
Here are three tips to boost your sales:
1. Know your customers.
Some customers require more attention, some less, but you should always know who you’re dealing with.
Customers who just go with the flow and rarely speak up may fool you into thinking that all is well when it’s not — and then, suddenly, your sales pipeline runs dry. Check in with quiet customers every few weeks via email or telephone to make sure you’re meeting their expectations and anticipating their needs. ... Read more from Intuit Small Business