As competition across industries increases, so do the demands of your customers and clients, making it vital for you to stand out in a crowded market.
A strong brand that highlights your unique value will help create a bond between you and your customers. The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's goods or services as distinct from those of other sellers."
For small businesses, branding involves more than just symbols or design, and standing out takes more than just touting your great services.
They key to differentiating your business is not what you do, but HOW you do it. And “how” you do it is a direct reflection of your core values – the bedrock of a strong brand. ... Read more