When I heard Marcus Sheridan speak at BlogWorld, one thing that stood out was his statement, “Businesses are afraid to talk about pricing.” I realized he was completely right.
Think about the last time you went to a website for a product or service that you couldn’t buy outright online. Did it list prices? Or did the site encourage you to call for more information? How many times do you walk away from a purchase simply because you couldn’t get enough information on pricing to make an informed decision? I know that’s been the case for me in many instances.
Why We Don’t List Prices
I think we’re afraid to talk about pricing on our websites because we want to convince potential customers of the value our products provide. Simply giving a number doesn’t express how awesome our widgets and doohickeys are. But we, our companies’ salespeople, can expound upon the benefits our products provide! They’re magical and worth every penny! ... Read more