MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Nearly 80 percent of U.S. small businesses will be fully adapted to cloud computing by 2020, more than doubling the current 37 percent rate, according to “Small Business Success in the Cloud,” a new report from Emergent Research and Intuit Inc (Nasdaq:INTU).
“This report paints a detailed picture of how small businesses will increasingly use cloud technology not only for efficiency gains, but also in more transformative ways that redefine the rules for achieving long-term success,” said Terry Hicks, vice president and general manager, QuickBooks Online Ecosystem at Intuit.
“Whether you’re a tech startup in Silicon Valley or a mom-and-pop shop on Main Street, cloud technology presents radically new opportunities, and potentially disruptive changes,” Hicks continues. “This report is all about developing a deep understanding of how small business can stay ahead of the curve.”
“Small Business Success in the Cloud,” describes the impact of cloud technology as it is progressively adapted by more and more small businesses – moving from an initial focus on efficiency gains, to the emergence of new models of business, through broad-based saturation across business and society.
The report is the first in a new “Dispatches from the New Economy” research series, a comprehensive project exploring the ways economic, technology and social shifts will shape the future of small business success. The series builds on a 10-year partnership between Emergent Research and Intuit tracking trends in small business.
“Small Business Success in the Cloud” uncovers the first four “faces of the new economy” from the Dispatches series. These four personas represent small businesses who have fully adapted the cloud, moving from passive to active use of the technology:
- Plug-in Players: Small businesses will increasingly adapt to the cloud by taking advantage of specialized services that can be seamlessly integrated into back-office operations. Instead of spending time and effort on the nuts-and-bolts of finance, marketing and human resources, cloud-adapted small businesses will plug into cloud-based providers who deliver comprehensive, tailored solutions, giving small business operators the ability to focus on mission-critical areas of business.
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