Offices aren’t prestigious anymore
For my first couple years as an entrepreneur, I was constantly trying to figure out ways to rent office space. I thought that it would add prestige or glamour to my business. I didn’t have enough cash flow to justify office rent, and therefore sacrificed the office in favor of working hard to deliver an amazing service. I then became aware of virtual offices, in which $80 per month got me a prestigious address in the heart of Washington DC’s business district. Recently, my company moved into a real office, and while it’s nice, all the glamour I had envisioned was in fact just a fantasy. I wish I had realized sooner that a business is offering a great product or services and has a growing clientele is what really mattered. Everything else is just gravy, including the all-too-coveted office.Word-of-Mouth is the Best Marketing
When I started The Cutler Group, my time was split between offering a great service to ... Read more