Every time Google rolls out a new algorithm update, article after article is posted online about how the latest changes represent "the end of SEO as we know it." Here's a better newsflash: No matter how many of these articles are written or how many adjustments Google makes, search engine optimization is still alive and well -- and will continue to be.
But just because SEO hasn't been made irrelevant doesn't mean Google's Panda and Penguin updates haven't altered established SEO best practices. Although it's difficult to say what Google's next move will be, there are a few lessons we can draw from Google's latest changes.
Here my three predictions for how search optimization might look in the months ahead: ... Read more