If you’re a small business owner, you’re likely on the lookout for new customers on a fairly regular basis. After all, having a steady stream of interested parties who become paying clientele is the benchmark of a successful business. Whether you’re in a service industry, retail or otherwise, there are some tried and true methods for expanding and keeping your customer base evolving:
1. Know your audience. Knowledge is power, and knowing just whom you are targeting for business will put you one step ahead of your competitors. Before you set out to gain new clients ask yourself the following questions: Who is my ideal customer? What makes them tick? What can my business provide them that will make their lives better or more efficient? Knowing the answers to these questions will give you a foothold in acquiring new clientele or customers... Read more