Marketing your small business isn’t simply a matter of promotion- it’s also a method of connecting with your consumers in a meaningful way and forging a relationship with them. One method of reaching out to your target demographic is to utilize the literal brick and mortar of your business. By fostering a connection between your architecture and your marketing, you can make a place for yourself in the local landscape in terms of business and culture.
Promoting a Local Identity
Many business owners undervalue what their company can do for their city. Not only do they sustain the economy, but their successes also reflect in the city’s overall wellbeing.
One method of incorporating your city into your marketing is to make a splash in a storefront by hiring local artists to provide a mural or sculpture to draw attention (and admiration). If you’re lucky enough to work in a building with a long history and architectural interest, consider partnering with a local historical society to give tours and campaign for city-wide preservation of historic sites. This will support a local cause, educate denizens of your city, and also get potential customers through your doors.
In a more direct sense, if you’ve got a distinctive arch or piece of architectural grandeur on your building or in your business’s primary location, incorporate it into your branding materials or logo. It gives customers a sense of context within your area and signifies that your company identifies itself with the city.
Visual Branding
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