The world of technology is changing at a faster rate than during any time in human history – and this has implications for businesses of every size.
Keeping up with developments in business tech can be daunting, so we’ve compiled a list of some of the key technology trends that could impact your small business in 2015.
The rise of Big Data
Big Data has been one of the big business stories of the last year. Every day, vast amounts of data are collected by businesses of every size, and this information can be used to build better customer experiences, more efficient supply chain management, and many other benefits. In the past, the tools to leverage Big Data were beyond the reach of most small businesses. In the coming months, though, those tools will become increasingly available to even the smallest firms. Look out for an article on big data for small businesses on Simply Business soon.
Brands will rule
In the past year, Uber and Airbnb have proven testament to the power of brands. These businesses have managed to disrupt the staid worlds of taxis and hotels not because their offering is radically different to anything that has come before, but because they have united a series of service providers under strong single brands. As the power of brands continues to grow, small businesses need to think carefully about their own brand identity. Read more about brand honesty, and about branding for freelancers.
New payment systems
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