June 19, 2013
The ability to save money on SEO can mean the difference between turning a profit and breaking even. Since every organization has different search engine optimization needs, it is important to take a critical look at where your website stands now, as opposed to your competitors, and where you would like it to be. Once you have a goal to work towards, you will be able to mount an effective SEO campaign that doesn’t have to cost a lot, but is still effective nonetheless.
Here are 5 ways to save money on your SEO:
1. Write your own content
While creating content that can pull in visitors from search engines can be tedious, it is pretty likely that nobody knows more about your business, and how it can help potential customers, better than you. By writing your own content, you have complete control over the tone of the article, what it will cover, how accurate it is, and how it ties in with your business. Since quality content can be expensive, you are likely saving yourself at least $10-$30 for every piece of content you write yourself. If you are updating your site 2-3 times a week, the cost of just the content can add up quickly, not to mention having to risk an article not be exactly what you want.
2. Keep your social media sites updated
Twitter and Facebook can be powerful tools for SEO purposes, especially since users tend to share what they like with their friends. Posts and tweets are indexed by search engines, meaning the more you update and share information about your business or industry, the more chances you have of getting people to interact with the messages, giving you another backlink on a brand new page. Managing social media sites can be free if you do it yourself, though very time consuming. Another option is to seek out SEO service resellers who can manage your accounts for you for a fairly low rate.
3. Do extended keyword research
Having a list of keywords or phrases that you believe will bring the most visitors in should be where your main SEO efforts are focused. There is an easy way though to increase your search engine ranking positions (SERPs) without the need of spending any additional money. Start looking for keywords that don’t get much traffic, but still more than 10 searches a month, and pepper those terms into your content. Many keywords that don’t get many searches are not very competitive in terms of SERPs, which could mean that your website gets on the first page of search engines with just a few casual mentions of the word or phrase in your regular content. These high rankings on a lot of lower search (and lower competition) keywords can add up to bring you a lot of traffic.
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