It’s hard to go anywhere these days and not be bombarded with social media. That’s because Facebook has 900 million active users, there are more than 200 million Twitter users, and then there’s Pinterest, the latest darling.

Given this reality, it’s impossible for small business owners not to feel a sense of urgency to master the social media landscape. But in the rush to join the social media party some small businesses are making critical mistakes. Here are five common errors that small businesses make when it comes to social media and how to avoid them. ... Read more