“Vivid Thinking” stands for Visual-Verbal Interdependent Thinking, which means talking less while drawing more. Vivid Thinking replaces the over-wordiness of small business communications with quick, simple, jargon-free visual messages.

1. Focus the form of our outbound messages

When our small business competes with a big business, we overcompensate with too many words. Finding the visual form of our message helps strip out everything but the essentials—which means ... Read more