With the recent upheaval in the online world caused by Google's Panda and Penguin updates, it's difficult to know on any given day which search engine optimization (SEO) strategy works and which doesn't. But there's one strategy that's still clearly "Google approved" and likely always will be: Content marketing.
Google has made clear that its long-term vision is to reward helpful, authoritative sites in the natural search results. That means it's critical for websites to provide valuable and informative content that will both build relationships with users and yield high rankings in the search results.
If your content isn't all that it could be, consider these tips for developing a killer content marketing strategy: ... Read more