by Tim Jahn on December 27, 2011
Who are you selling your products and services to? Are you selling to enterprise companies? To parents? To students? To other startups?
If you’re selling to enterprise companies, you should be interacting with people at those types of companies regularly. Getting feedback from senior citizens about your product is pointless if you’re selling to students.
Most of the time, you’re selling to what I like to call “real people”. People that aren’t inside your social/professional bubble. People that might live in a totally different region of the world than you. But many times, you’re not talking to those people. Instead, you’re constantly hanging out with other entrepreneurs, designers, developers, and other groups of people who aren’t your actual customers.
There are 3 reasons I think you should be talking to “real people”: ... Read More