Before you start a business, you need to be sure that the marketplace wants what you are offering. Nothing sucks more than pouring your heart and soul into a new business venture only to find out that people just aren’t interested.
You’ll need to conduct some market research. It doesn’t need to be a seven month long process or a 100 page document that you create, but you do need to ask yourself some questions and do some work to find out the answers.
Without a thorough knowledge of the marketplace and existing businesses, you may be putting yourself in danger before you even start. The following questions will help you to identify some important issues in your marketplace, and it will help you to double-check if there are crucial issues that you may not have considered before you start your new business.
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