By Sara Angeles
Looking for New Year's resolutions that are easier to keep than, say, losing weight or kicking a bad habit you've had for 10 years? Turn to your business. No business, or business owner, is perfect, and there is always room for improvement. The New Year is a great time to carry out new strategies, fuel growth and make changes for long-term success.
"A new year brings with it the promise of a fresh start," said Connie Certusi, executive vice president and general manager of small business accounting at Sage North America. "Why not take a moment to reflect on the lessons learned from the past year and move forward with a new focus on success?"
Whether you need to be more efficient, keep up with the latest technology or implement innovative ways to find and retain new customers, New Year's resolutions can help you create a plan of attack and stay on track. Here are 10 small-business New Year's resolutions to help you get started. [Tech Trends: What Awaits Small Businesses in 2014]
1. Get the most "bang for your technology buck"
Commit to fully using all of your technology solutions. So many busy small business owners do not fully utilize the technology investments they've made, despite the fact that doing so would likely save them a lot of time, and drive efficiency. Make 2014 the year to become the master of your technology!
Start with keeping an organized [email] inbox, continuing with automating your accounting functions and then cleaning up your contacts so they are complete and organized. From there, move on to mobile! A lot of the apps businesses use on laptops and desktops also have mobile apps that can make it easy for your salespeople in the field to complete a sale without having to call back to the office to check inventory or [to] find out the last product ordered by a particular customer, saving time and money. Mobile payments allow in-the-field employees to complete sales on the spot. There are so many ways that technology can make your life easier once you take the time to fully embrace it and learn. — Connie Certusi, executive vice president and general manager of small business accounting at Sage North America
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